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      10,000+ Happy Women

      Mature women agree, Grace&Muse is the best mascara they’ve ever had!

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      No Disappointments, Ever!

      We turn sceptics into fans. Products work as advertised.

      How are we different?

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      Trusted by Sandy H. and 10,000+ other women

      We're the only mascara brand that actually asked 1,200 women over 50 what they needed—then built the product around their answers.

      While other brands test on 25-year-olds and slap "anti-aging" on the label, we engineered completely different technology from the ground up. Tubing formulas that coat sparse lashes. Peptides that strengthen while you wear. Removal so gentle you'll never lose another lash.

      The difference? We don't ignore what changed. We design for it.

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      Results You Can See. Confidence You Can Feel.

      98%

      Saw lashes that looked visibly fuller and more defined.

      93%

      Experienced zero clumping, smudging, or flaking—throughout the day.

      96%

      Said removal with warm water was quick and effortless.

      Based on a 60-day clinical study of 1,200 women aged 50–75.

      FAQ

      Yes—this is where tubing mascara shines. Traditional mascaras use wax that breaks down throughout the day, especially on mature, textured skin. GraceLash's polymer tubes don't break down, so they won't smudge, transfer, or give you dark circles under your eyes—even after 12+ hours, through tears, humidity, or touching your face. In our clinical study, 94% of women experienced zero smudging all day. One customer wore it through a 24-hour shift and it stayed perfect.

      Absolutely—this is exactly what GraceLash was designed for. Unlike traditional mascaras that need lash density to work properly, our tubing technology wraps each individual lash (even the finest, shortest ones) in a flexible polymer tube. Our ultra-fine bristles are specifically engineered to find and coat sparse lashes without clumping them together. Over 10,000 women with thinning lashes use GraceLash daily, including those post-chemotherapy or experiencing age-related lash loss.

      The strengthening benefits are real, but they take time. Immediate results (Day 1): You'll see visibly longer, fuller-looking lashes from the cosmetic effect. Progressive results (Weeks 2-8): The clinical peptides and biotin penetrate the lash shaft during wear, strengthening from within. Most women notice less lash breakage within 2-3 weeks, and healthier, more resilient lashes after 4-6 weeks of daily use. The key difference: you're getting beautiful lashes NOW while treating them for the future—not waiting months like with lash serums.

      No. GraceLash is ophthalmologist-tested, hypoallergenic, and pH-balanced specifically for sensitive, mature eyes. We formulated it without parabens, sulfates, phthalates, or harsh chemicals. It's safe for contact lens wearers and those with dry eye syndrome. Hundreds of customers who couldn't tolerate other mascaras (including expensive luxury brands) now wear GraceLash comfortably every single day without irritation, burning, or watering.

      The tubing technology makes all the difference. Unlike traditional mascara that requires rubbing and harsh removers, GraceLash tubes slide off intact with just warm water. Here's how: Hold a warm, damp washcloth against your closed eyes for 10-15 seconds, then gently wipe downward. The tubes release cleanly—no tugging, no rubbing, no lashes left on the cotton pad. 96% of customers report losing zero lashes during removal, compared to the 5-10 lashes they used to lose with traditional mascaras.

      This is a crucial distinction. Waterproof mascara uses wax that resists water but requires harsh oil-based removers that damage lashes. GraceLash is water-resistant (not waterproof)—the tubes stay intact through tears, sweat, and humidity, but dissolve with warm water alone. You get all-day smudge-proof wear WITHOUT the harsh removal. It's the best of both worlds: performs like waterproof, removes like regular mascara (actually, easier than regular mascara).

      Here's the honest answer: GraceLash costs more upfront ($24.95 vs. $8-12 drugstore), but it replaces three products: mascara + lash serum ($30-100) + gentle remover ($10-20). Plus, each tube lasts 3 months (vs. 6-8 weeks for drugstore mascaras that dry out). The real value: It actually works on mature lashes—no more buying and tossing disappointing mascaras every 2 months. Customers report spending $200-800 trying to find "the right mascara" before discovering GraceLash. Our 60-day guarantee means you risk nothing, and 98.7% of customers keep it because going back to traditional mascara becomes unthinkable.